TABLE OF CONTENTS
1. Summary
1.1 Commercial Policy
1.2 Supply
1.3 The Market
1.4 The International Market
2. Sector Companies and Analysis of their Financial Data
2.1 Sales of Sector Companies
2.1.1 Total Sales
2.1.2 Average Sales per Store
2.2 Financial Analysis of Supermarket and Cash & Carry Companies
Profitability
Performance
Liquidity
Financial Structure
Activity
Consolidated Balance Sheet
2.3 The Industry’s Credit Rating Migration
2.3.1 Company’s Credit Rating Migration
2.3.2 Credit Rating Distribution of Trade (Super Markets - Hypermarkets)
2.4 The Industry’s Transactional Behaviour Evolution
2.4.1 Transactional Behaviour of Assessed Businesses
2.4.2 Transactional Behaviour in the Wider Super Market Sector
2.4.3 Transactional Behaviour in the Sector of Trade (Super Markets – Hypermarkets)
Appendix to Chapter 2
3. Conclusions and Prospects for the Sector
General Overview
Analysis of the Competitive Environment
Threat of New Entrants
Threat of Substitute Products or Services
Bargaining Power of Suppliers
Bargaining Power of Customers
Competitive Rivalry within the Industry
SWOT Analysis
Financial Results – Prospects
Credit Rating Migration of the Assessed Businesses– Transactional Behaviour

TABLES
Table 1.1 Supermarket and cash & carry market size (1992-2010*)
Table 2.1 Sales of supermarket and cash & carry companies (2005-2009)
Table 2.2 Average sales per store (2008-2009)
Table 2.3 Abbreviations of supermarket and cash & carry company names for graph reading
Table 2.4 Creditworthiness of Assessed Businesses (2009-2008)
Table 2.5 TRADE Credit Rating Distribution - (Super Markets – Hypermarkets) (2009)
Table 2.6 Transactional Behavior of the sector study companies (2009-2008)
Table 2.7 Transactional Behavior of the Wider sector of Super Markets (2009-2008)
Table 2.8 Transactional Behavior of the sector of Trade ( Super markets – Hypermarkets) (2009-2008)
App 2.1 Definitions of financial ratios
App 2.2 Profitability ratios of supermarket and cash & carry companies (2005-2009)
App 2.3 Performance ratios of supermarket and cash & carry companies (2005-2009)
App 2.4 Liquidity ratios of supermarket and cash & carry companies (2005-2009)
App 2.5 Financial structure ratios of supermarket and cash & carry companies (2005-2009)
App 2.6 Activity ratios of supermarket and cash & carry companies (2005-2009)
App 2.7 Consolidated balance sheet of supermarket and cash & carry companies (2008-2009)
App 2.8 Consolidated balance sheet of profitable wine producers (2008-2009)
App 2.9 Consolidated balance sheet of loss-making wine producers (2008-2009)