DRINKS - TOBACCO
BOTTLED WATER
| Edition | 18 |
| Publication Year | July, 2022 |
| Country | Greece |
| Price | 590.00€ |
The domestic consumption of bottled water has showed an upward trend from 2017 to 2019. However, the spread of the pandemic and the significant losses in tourism and the HO.RE.CA channel in 2020, led the market to a decrease. The gradual termination of restrictive measures in the following year (2021) and the return - to a large extent - of consumers to normality, had a positive effect of on the market of bottled water. Τhe total consumption of bottled water in our country is estimated to have increased by 8% in 2021 compared to 2020.
Demand is covered by domestically produced products. The import penetration does not exceed 1%, and the export performance percentage ranges from 4% -5%.
Natural mineral water has the lion’s share in the overall production of bottled water (71% in 2021) followed by table bottled water and sparkling water, with shares of 23% and 6% respectively.
Regarding the breakdown of the market by main distribution channel, it is noted that the warm market (super markets, mini-markets, groceries) is estimated to account 70% of total consumption, while the cold market (cafes, kiosks, restaurants, etc.) accounts for the remaining 30% of the market.
In recent years, there has been an increase in sales of private label bottled water at the expense of "branded" products.