|Година на публикуване||Юни, 2019|
The overall domestic consumption of coffee has reported low annual growth rates over time. In 2018 the market was almost at the same levels as in 2015 (0.3% rise). A slight rise of 1.5% is expected for 2019.
The consumption of instant coffee has reported the most significant decline over time. On the contrary, the consumption of new coffee types based on espresso have registered a significant rise. Filter coffee shows an upward trend while stability characterizes the demand for “Greek coffee” with small annual losses.
Greek coffee had a share of 39% in the overall consumption in 2018. The share of espresso in the market has been rising, accounting for 37% during the same year. Instant coffee had a share of 15%, while filter coffee accounted for 9%.
Imports of coffee (both in value and in quantity) started increasing 2018 after a steep decline in 2017.
The overall sales of Coffeehouse Chains registered a significant rise in recent years. In 2018, the market value grew by 1.8% compared to 2017. Further sales growth is also estimated for 2019. Coffee sales (on average) covered 53% of total chain sales in 2018, showing an upward trend in recent years.
The network of eleven (11) leading Coffeehouse Chains numbered 1,221 branches throughout Greece (2019 data), 53% of which are located in Attica.