НАПИТКИ - ТЮТЮН
BOTTLED WATER
| Версия | 17 |
| Година на публикуване | Март, 2021 |
| Държава | Гърция |
| Цена | 590,00€ |
The domestic consumption of bottled water has showed an upward trend from 2017 to 2019. Particularly, in 2019 consumption registered a rise of +3.1% compared to 2018. However, the spread of the pandemic and the significant losses in tourism and the HO.RE.CA channel in 2020, led the market to a decrease which is estimated at 11.3% in 2020/2019. Demand is covered by domestically produced products. The import penetration does not exceed 1%, and the export performance percentage ranges from 4% -5%.
Natural mineral water has the lion’s share in the overall production of bottled water (73% in 2020) followed by plane bottled water and sparkling water, with shares of 22% and 5% respectively.
Regarding the breakdown of the market by main distribution channel, it is noted that the warm market (super markets, mini-markets, groceries) is estimated to account 70% of total consumption, while the cold market (cafes, kiosks, restaurants, etc.) accounts for the remaining 30% of the market.
In recent years, there has been an increase in sales of private label bottled water at the expense of "branded" products
In recent years, there has been an increase in sales of private label water at the expense of "branded" products.