The sector of athletic wear in Greece mainly consists of importers and few manufacturers, while in some cases both activities are combined. As regards the sector of athletic footwear, domestic demand is exclusively covered by imports as there is no domestic production.
In recent years the overall market of tracksuits (consumption in tracksuit sets) has registered a fall. Particularly, in 2013 the market dropped by 7.4%, in 2012 by 3.6% and in 2011 by 4.8%. A further fall is estimated for 2014. Demand is mainly covered by imports (70% over the last years). Domestic production has gradually shrunk due to the reduction of orders received that Greek manufacturers receive from foreign firms. Exports are very limited.
The total market of athletic footwear has been in decline since 2008. Particularly, consumption size (in pairs) dropped by 2.3% in 2013, by 6.5% in 2012 and by 8% in 2011. The market is expected to remain stable in 2014.

Summary
1. Introduction - Products and General Characteristics of the Sector
1.1 Methodology of Sector Studies
1.2 Introduction
1.3 Description of Sector Products
1.4 Industrial Production Index
1.5 Institutional Framework
1.6 Overview of Economic Developments
2. The Demand for Sports Apparel & Footwear
2.1 Factors that Influence the Demand for Sports Apparel & Footwear
2.2 Family Budget Survey Results
Appendix to Chapter 2
3. The Supply of Sports Apparel & Footwear
3.1 Sector Inventory Data
3.2 Structure and Breakdown of the Sector
3.3 Advertising Expenditure on Sports Apparel & Footwear
3.4 Data on Sector Companies
3.4.1 Presentation of Sector Companies
3.4.2 Sales of Sector Companies
3.5 Financial Analysis of Sector Companies
-Profitability
-Performance
-Liquidity
-Financial Structure
-Activity
-Consolidated Balance Sheet
Comparison of the financial ratios of Importers with the sector - Benchmarking
Ranking of Sector Companies based on Profitability
3.6 General Data on the Retail Trade of Sports Apparel & Footwear
3.7 The Sector's Creditworthiness Over Time
3.7.1 Creditworthiness of Assessed Businesses
3.7.2 Creditworthiness in the Wider Sector of “Apparel – Underwear – Accessories” Industry and “Apparel – Footwear – Leather Goods” Trade
3.8 The Sector's Trading Conduct Over Time
3.8.1 Trading Conduct of Assessed Businesses
Trading Conduct in the Wider Sector of “Apparel – Underwear – Accessories” Industry and “Apparel – Footwear – Leather Goods” Trade
Appendix to Chapter 3
4. The Market of Sports Apparel & Footwear
4.1 The Market of Tracksuits
4.1.1 Market Size of Tracksuits - Market Shares
4.1.2 Imports Over Time – Exports of Tracksuits
4.2 The Market of Trainers
4.2.1 Total Market Size of Trainers
4.2.2 Market Size per Trainers Category – Market Shares
4.2.3 Imports Over Time – Exports of Trainers
Appendix to Chapter 4
5. The European Clothing and Footwear Market
5.1 The European Clothing Market
5.2 The European Footwear Market
6. Conclusions – Trends and Prospects
6.1 Latest Business News in the Sector
6.2 Analysis of Competitive Environment – SWOT Analysis
General
Analysis of Competitive Environment
Threat of New Entrants
Threat of Substitute Products
Bargaining Power of Suppliers
Bargaining Power of Customers
Competitive Rivalry within the Industry
SWOT Analysis
6.3 Prospects - Proposals
Appendix I: Balance Sheets of Sector Companies
Appendix II: List of Sector Studies carried out by the Department of Economic Research, ICAP Group SA
•Benchmarking of Sector Companies

TABLES
Table 1.1 Industrial production index of other wear and related accessories (2008-2013)
Table 2.1 Greek population by sex and age groups (Απογραφή 2011)
App2.1 Average monthly household purchases of sports clothing and footwear per area (2010-2012)
Table 3.1 Distribution of manufacturers of other apparel and related accessories (2006-2008)
Table 3.2 Major sector companies
Table 3.3 Sales of sector companies (2008-2013)
Table 3.4 Profitability ratios of sector companies (2008 – 2012)
Table 3.5 Performance ratios of sector companies (2008 – 2012)
Table 3.6 Liquidity ratios of sector companies (2008 – 2012)
Table 3.7 Financial structure ratios of sector companies (2008 – 2012)
Table 3.8 Activity ratios of sector companies (2008 – 2012)
Table 3.9 Consolidated balance sheet of sector companies (2011-2012)
Table 3.10 Consolidated balance sheet of profitable sector companies (2011-2012)
Table 3.11 Consolidated balance sheet of loss-making sector companies (2011-2012)
Table 3.12 ADIDAS HELLAS S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.13 VETO S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.14 BODY ACTION S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.15 ΒΟDYTALK S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.16 FOOT LOCKER GREECE ATHLETIC GOODS LTD: Financial ratios and sector benchmarking (2010-2012)
Table 3.17 SPORT EQUIPMENT HELLAS S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.18 TOP TRENDS S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.19 DIETHNIS ATHLITIKI LTD: Financial ratios and sector benchmarking (2010-2012)
Table 3.20 ΝΙΚΕ RETAIL HELLAS LTD: Financial ratios and sector benchmarking (2010-2012)
Table 3.21 XACO S.A.: Financial ratios and sector benchmarking (2010-2012)
Table 3.22 Number of companies that show improvement of profitability and return on equity ratios during 2012/11 (on a total sample of 16 companies)
Table 3.23 Ranking of sector companies based on gross profits (2011-2012)
Table 3.24 Ranking of sector companies based on profit before income tax (2011-20102
Table 3.25 Ranking of sector companies based on EBITDA profits (2011-2012)
Table 3.26 Companies that operate sports apparel and footwear retail chains
Table 3.27 Creditworthiness of Assessed Businesses (2012-2013)
Table 3.28 Creditworthiness in the Wider Sector of “Apparel – Footwear – Leather Goods” Trade (2013)
Table 3.29 Creditworthiness in the Wider Sector of “Apparel – Underwear – Accessories” Industry (2013)
Table 3.30 Trading Conduct of Assessed Businesses (2013-2012)
Table 3.31 Trading Conduct in the Wider Sector of Trade and Industry (2013-2012)
App3.1 Advertising expenditure of sports apparel and footwear per medium (2009-2013)
App3.2 Advertising expenditure analysis per brand (2012-2013)
App3.3 Definitions of financial ratios
Table 4.1 Market size of tracksuits (2000-2013)
Table 4.2 Market size of tracksuits in value (2007-2013)
Table 4.3 External trade of tracksuits (2000-2012)
Table 4.4 Market size of athletic footwear (2000-2013)
Table 4.5 Market size of athletic footwear by category (2000-2013)
Table 4.6 Market size of athletic footwear in value (2007-2013)
Table 4.7 External trade of athletic footwear and related goods (2000-2012)
App4.1 Tracksuit imports by category (2009-2012)
Table 5.1 Financial figures of the apparel industry in the E.U. (27)
Table 5.2 E.U. (27): Major countries of origin of imported apparel (2011-2012)
Table 5.3 E.U. (27): Major countries of destination of exported apparel (2011-2012)
Table 5.4 E.U. (27): Apparent consumption of footwear (2008-2011)
Table 5.5 E.U. (27): Major countries of origin of imported footwear in the E.U. (2010-2012)
Table 5.6 E.U. (27): Major countries of destination of footwear exported from the E.U. (2010-2012)